IPL2020 – Are the franchisees ready for Fan Merchandise play?
External factors like the pandemic & cross border tension has significantly dented two critical sources of revenues for the IPL Franchisees – Central sponsorship & Match-day. With just about 6 weeks to go for IPL2020, the franchisees should be doubling down on their effort towards Commercial sources (merchandise, sponsorships, brand partnerships etc). But, are they? […]
A Cycling revolution fueled by the pandemic
The COVID-19 pandemic has ironically been a blessing in disguise for the ailing cycling industry. It has triggered an unprecedented demand in the cycle sales as well as cycle riding resulting into a cycling revolution of sort. The twin benefits of improved health and reduced carbon emission makes it imperative for the policy makers to seize this opportunity with both hands and do everything possible to sustain this boom.