Quick commerce (qCom) has become 'THE BIG THING' in India in just 3-4 years. These companies are now challenging eCommerce giants like Amazon and Flipkart and venturing into categories beyond groceries. Will they succeed? In this article, I explore the bold move from the quick commerce players to win the consumer electronics category.
Counterpoint Research recently published a report on the smartwatch industry in India along with some interesting statistics for the year 2023. Here are the highlights: Smartwatches continue to be one of the fastest growing categories in the consumer electronics space but the rate of growth is starting to reduce – from triple digits to now... Continue Reading →
In the universe of electronic accessories, India and Bharat are two distinct worlds as characterized by their unique market and brand dynamics. Metro and tier 1 markets, also known as India, is dominated by the likes of boAt, noise, Fire Boltt, pTron, Apple, Samsung, and OnePlus. These brands are adored by the urban consumers and... Continue Reading →
While most of the companies today are making definitive shift (some by choice and most by the force of market) towards eCommerce, not everyone has become 'truly digital'. This may not necessarily be wrong but sooner or later, every company will have to chart out a course for real digital transformation else they run the... Continue Reading →
The Invisible Gorilla, a social experiment by Christopher Chabris and Daniel Simons, is considered to be one of the best studies of human psychology in the world. This fascinating study highlighted two amazing insights about our mind: a. We can be blind to the obvious b. We are also blind to our blindness Chabris and... Continue Reading →
On The Run with Aashu 