Quick commerce (qCom) has become 'THE BIG THING' in India in just 3-4 years. These companies are now challenging eCommerce giants like Amazon and Flipkart and venturing into categories beyond groceries. Will they succeed? In this article, I explore the bold move from the quick commerce players to win the consumer electronics category.
In the universe of electronic accessories, India and Bharat are two distinct worlds as characterized by their unique market and brand dynamics. Metro and tier 1 markets, also known as India, is dominated by the likes of boAt, noise, Fire Boltt, pTron, Apple, Samsung, and OnePlus. These brands are adored by the urban consumers and... Continue Reading →
While most of the companies today are making definitive shift (some by choice and most by the force of market) towards eCommerce, not everyone has become 'truly digital'. This may not necessarily be wrong but sooner or later, every company will have to chart out a course for real digital transformation else they run the... Continue Reading →
The Invisible Gorilla, a social experiment by Christopher Chabris and Daniel Simons, is considered to be one of the best studies of human psychology in the world. This fascinating study highlighted two amazing insights about our mind: a. We can be blind to the obvious b. We are also blind to our blindness Chabris and... Continue Reading →
External factors like the pandemic & cross border tension has significantly dented two critical sources of revenues for the IPL Franchisees - Central sponsorship & Match-day. With just about 6 weeks to go for IPL2020, the franchisees should be doubling down on their effort towards Commercial sources (merchandise, sponsorships, brand partnerships etc). But, are they?... Continue Reading →
The COVID-19 pandemic has ironically been a blessing in disguise for the ailing cycling industry. It has triggered an unprecedented demand in the cycle sales as well as cycle riding resulting into a cycling revolution of sort. The twin benefits of improved health and reduced carbon emission makes it imperative for the policy makers to seize this opportunity with both hands and do everything possible to sustain this boom.
One of the top trends to have emerged out of the COVID-19 pandemic is the trend of home workouts/virtual workouts. It has been 4+ months since the pandemic has hit us. And, home workout has emerged into a serious phenomenon during this period - so much so that its almost a boom as per most... Continue Reading →
Fitness Enthusiasts - How about a phone/tablet/desktop as your work-out buddy? These are crazy times and crazy things are happening. One big emerging trend is about fitness going the digital way. And India’s fitness and wellness industry leader – CureFit, is committing to this trend. In an unexpected move in late May 2020, CureFit... Continue Reading →
India isn’t a ‘sleeping sports giant’ anymore. Over the past few years, India has woken up to sports like never before. Therefore, the opportunities in the sector have slowly and surely cropped up. It is only a matter of time before these opportunities scale upto to sizes befitting the nation with 1.3 Bn people and... Continue Reading →
India has a mind boggling 17%+ population of the world. People in India are watching more sports than ever, playing more sports than ever and spending more on sports & fitness than even before. Why would any sports brand NOT want to win in India? But, barring a few big brands, a vast majority of... Continue Reading →
On The Run with Aashu 