The Invisible Gorilla, a social experiment by Christopher Chabris and Daniel Simons, is considered to be one of the best studies of human psychology in the world. This fascinating study highlighted two amazing insights about our mind: a. We can be blind to the obvious b. We are also blind to our blindness Chabris and... Continue Reading →
External factors like the pandemic & cross border tension has significantly dented two critical sources of revenues for the IPL Franchisees - Central sponsorship & Match-day. With just about 6 weeks to go for IPL2020, the franchisees should be doubling down on their effort towards Commercial sources (merchandise, sponsorships, brand partnerships etc). But, are they?... Continue Reading →
The COVID-19 pandemic has ironically been a blessing in disguise for the ailing cycling industry. It has triggered an unprecedented demand in the cycle sales as well as cycle riding resulting into a cycling revolution of sort. The twin benefits of improved health and reduced carbon emission makes it imperative for the policy makers to seize this opportunity with both hands and do everything possible to sustain this boom.
One of the top trends to have emerged out of the COVID-19 pandemic is the trend of home workouts/virtual workouts. It has been 4+ months since the pandemic has hit us. And, home workout has emerged into a serious phenomenon during this period - so much so that its almost a boom as per most... Continue Reading →
A short video on home work-out routine for runners.
From being borderline stupid to extremely serious stuff, and most often alien-speak to the non-runners, ‘Shit Runners Say’ is a real thing. Runners get a lot of flak for this, but at the same time this is what makes them true runners. Here is my attempt to put some of this shit together. And, a... Continue Reading →
2019 has been an outstanding year for Sports. It has been an equally outstanding year for Indian sports in particular. We witnessed many spectacular individual and team performances by Indian athletes through the year. Here is my attempt at listing India's top 10 sporting moments of 2019.
Being on the long and committed journey of endurance running and entrepreneurship, I have come to believe that these completely unrelated passion areas actually have several things in common. At a fundamental level, setting up a start-up is not so different from running a marathon. There are several similar types phases one has journey through,... Continue Reading →
This is something I am sure most runners would have experienced. As a runner, you consider it a moral obligation to nudge others to take up running and reap the fitness benefits. But, most often, your friends/colleagues have very interesting things to say in defense of not running. This, by no means, is intended to... Continue Reading →
23 May 2019 would be remembered as an important milestone in India's political history. For, on this day, the NDA under the stewardship of its charismatic leader, Narendra Modi, recorded a resounding victory in the elections. It is rare in India (only second instance), or for that matter in any democracy in the world, to... Continue Reading →
On The Run with Aashu 