Is the Fitness Revolution finally Ignited in India?

India may finally be entering its fitness era. From sold-out races and running clubs to HYROX and the rise of everyday protein, fitness is moving from something Indians do to something they identify with.

Understanding the crazy beings called Runners

Runners are a rare breed, making up just about 0.7% to 0.8% of the world’s population—a distinct group the other 99.2% struggle to understand! Their behaviors, often seen as borderline crazy or even irrational, arise from an unmatched mix of strength, stamina, and a dash of ‘insanity’. The ‘7 principles of understanding a runner' is my attempt to de-mystify runner’s mindset.

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